Passion & Allure Summer Fashion Week 2012

Dear lovely Designer,

are you ready for an outstanding and breathtaking event in 2012? Imagine summer and long days, the sun high in the air and a reach blue sky, beautiful women and bold men showcasing your awesome fashion?! These are the trademarks of our upcoming show-set.

We, Passion Fashion Agency and Allure Inc., are proud to present the “Summer Fashion Week 2012”, to be hold from 6th to 10th of June. Both agencies can present well organized and successful fashion shows and events in the past in SL. More informations and show examples you will find on our websites: and

As one of the best Second Life fashion designers we would like to take this opportunity to personally invite you to join in this fabulous experience. We would be glad and proud to create a unique and memorizable event together with you.

Among you will found the planed course for the show, our attainments and if you are interested to join, all we would need from you.

Planed course of the Fashion Week:
– “Grand Opening” at 6th of June (you will get a separate notecard with full information over this, if you agree to join)
– daily single shows presenting individual designs by the participating brands from 11 am till 3 pm slt
– Unique “Closing Show” at the 10th of June
Attainment by the organizers:
– full marketing and advertisement pakage: your logo on invitation texture, advertisement on blogs, fashion syndicates plus web 2.0 like Flickr, Facebook, announcements in relevant in world groups
– amazing sets and stages
– a voice and chat hosted 2 sim show (one for models, one for audience)
– your designs available in vendors to the audience for one stop shopping convenience
– original written scripts
– photographs during the show and if possible a video of weekend festivities

Your attainments:
– show rate: 10 000 L per single show representing stuff from your brand
– 15 show outfits or less for max. 5 models
– your logo in full perm

If you like to join, or if you have any questions or suggestions, please feel free to contact any of the Executives/owners mentioned,
we would be happy to have a personal talk with you.

Leandra Breen and Florentine Rau, Passion Fashion Agency
Annough Lykin and Nala Kurka, Allure Inc.


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